1. Our Commitment
America's Bookies is an independent sports betting media and review publisher. We believe sports betting should remain what it's meant to be for the large majority of people who engage in it: a form of entertainment, undertaken with money set aside for that purpose, with a clear understanding of the financial risk involved. This Policy explains our approach to responsible gambling content and messaging across the Site, and where to find help if betting has stopped feeling like entertainment.
2. Who This Site Is For
This Site, and the sportsbooks it reviews and links to, are intended for individuals who meet the minimum legal age for gambling in their jurisdiction (18 or 21, depending on the state) and who are physically located in a jurisdiction where sports betting is legal. We do not knowingly direct content at, or seek to attract, individuals under this age threshold, and we do not knowingly direct users toward wagering activity that would be unlawful in their location. Age and location verification for actual wagering is performed by the licensed sportsbook operators themselves, not by this Site.
3. How Responsible Gambling Messaging Appears On This Site
Consistent with this commitment, the Site includes:
- A visible responsible-gambling helpline notice (1-800-GAMBLER) in the footer of every page on the Site.
- A dedicated, freely accessible Responsible Gambling guide, covering the specific tools every licensed U.S. sportsbook is required to offer (deposit limits, wager limits, cooling-off periods, and self-exclusion), common warning signs, and free support resources.
- A disclaimer on our homepage and review pages noting that all content is for informational purposes only, is not gambling advice, and that gambling involves risk.
- A standing editorial commitment not to publish content that frames betting as a reliable source of income, encourages betting beyond a reader's means, or provides guidance intended to help someone conceal betting activity or evade self-exclusion or other protective tools.
4. What We Do Not Do
Consistent with responsible content practices in this industry, America's Bookies does not knowingly:
- Publish content directed at, or reasonably likely to appeal primarily to, individuals under the legal minimum age for gambling.
- Publish guidance intended to help a self-excluded individual circumvent that exclusion.
- Present specific dollar figures, "picks," or claims implying guaranteed or near-guaranteed betting outcomes.
- Downplay the financial risk inherent in sports betting in exchange for affiliate compensation or any other commercial consideration.
5. Recognizing Warning Signs
Our Responsible Gambling guide describes, in more detail, behavioral patterns commonly associated with betting shifting from recreational to harmful, including: betting more than planned specifically to recover a previous loss ("chasing losses"), hiding the amount or frequency of betting from people close to you, betting with money set aside for other purposes, and betting activity that has stopped feeling enjoyable and started feeling compulsory. None of these signs mean something is irreversibly wrong - they are indicators that it's a reasonable time to use the protective tools built into every licensed sportsbook, or to talk to someone.
6. Support Resources
If you or someone you know may have a gambling problem, free and confidential support is available:
- National Problem Gambling Helpline: 1-800-GAMBLER (call or text, available 24 hours a day, 7 days a week)
- Additional resources and chat support: ncpgambling.org
- Every licensed sportsbook's app includes direct access to state-specific responsible gambling resources and self-exclusion programs, typically found under Account settings.
7. Tools Available At Every Licensed Sportsbook We Review
Every operator reviewed on this Site holds an active license from a U.S. state gaming commission and is required, as a condition of that license, to offer: deposit limits, wager limits, session time reminders, temporary cooling-off periods, and full self-exclusion. We encourage every reader to review and set these tools at a level they'd be comfortable with, before they feel they need to rely on them.
8. Questions Or Concerns
If you believe any content on this Site fails to meet the standards described in this Policy, please contact us at: [CONTACT DETAILS TO BE ADDED BEFORE PUBLICATION], and we will review the content in question.